Baskin Robbins Marketing Research Case Study

Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery's sales were now almost 75 percent of Baskin-Robbins' sales. The contest has changed since the mid-1980s'. Customers are more demanding about the hospitality experience.They earn more money and they can buy comparable ice creams to Baskin-Robbins in grocery stores now. While BR’s competitors are pushing this mix-in experience – a higher price theater experience. The main purpose of the Baskin-Robbins corporate study was to decide whether or not they should change their logo to gain a competitive advantage. They are also using th is study to find out the implications of a change of logo, and a change in the way the stores are designed. The key questions the Baskin-Robbins brand team is addressing are: should the brand logo be changed to signal something new is happening at Baskin-Robbins?If the logo is changed would there be synergy between the logo changed and the redesign interiors? Also, changing the interior of stores will offer a lot of complications with the franchisees. A main concern is whether or not these franchisees would be willing to buy into the new ideas, considering that they have invested a lot into the franchise. The management of Baskin Robbins wants to change logo based on the customer reaction towards old logo and new logo after showing the drawings of the new logo and new redesign of the stores.The research design to be adopted should be exploratory research that can be based on the focus groups and direct interviews with the customer. Also observational research can be used to perform the research on how the customer reacts to the visits to the store and their reaction during the direct interview with the interviewer on the store and logo redesign. Approach for the research should be developed. Approach can consist of multiple research options such as direct interviews, focus groups and observational research. Research design can include the form of the research for each of the approach.A questionnaire can be designed to have direct interviews with the customers visiting the store. An observational form can be designed to capture the observations during the direct interviews. Secondary data have been collected for purposes other than the problem at hand. These data can be quickly located and are not expensive. Syndicated data are the compiled data available from the external agencies that can be used for the marketing research problem. These data are available in bulk. The secondary and syndicated data can be used for the research.Customer can be interviewed base d on their location by an internet survey or a telephonic call to gather details about their perspective on Baskin Robbins old logo and their experience with the store. Conclusion Marketing research plays an important role in decision making. Professionally done marketing research are practical provides a value to management. References California Intercontinental University – Quality Research in Consumer Behavior Study Guide Marketing Research: An Applied Orientation, Sixth EditionHelp by Naresh K Malhotra Related post: Advantages and Disadvantages of Administrative Management

Environmental Friendly Recommendations For Las Vegas Hotels Essay

Things that are considered to be compliant to environmental friendly regulations are those that take special care and attention to conserve water, energy and practice proper waste management. There are a number of hotels in Las Vegas which participate in â€Å"Green practices†. These practices include towel and sheet reuse programmes, recycling and energy conservation practices like turning lights off when they are not in use, turning TV off when one is not in the room and so on. According to a survey carried out by Green Seal, an organization that is responsible for the certification of a variety of businesses and the result for the survey indicated that in an average 150-room hotel in Las Vegas consumes just about the same amount of power as 100 households hosting four people at a time. It further suggested that some of the reasons why there was such power consumption was because in houses the lights are turned off during the night which is not the case in hotels which use power 24 hours a day, seven days a week. It also presupposed that people on houses are aware of the escalating cost of water and power and thus tended to impose self-monitoring and conservation measures to curb excessive consumption. This was found not to be the case in most hotels because most of the guests don’t worry much about resource conservation while they are in the hotels. Other items that could be reused include soap, shampoo, lotion and food items. While it is easier to reuse these items at home, hotel guests find it hard to reuse these items. This leads to a lot of waste which harm the environment. Then there is also space. While rooms in houses are always built depending on the number of regular inhabitants and are designed in such a way to minimize the wastage of space, hotel rooms are a complete opposite. The rooms built are to fit a large number of inhabitants who may not be regular. This leads to a lot of unused space and coupled with the cost of heating or cooling the rooms, there is a large overhead on power consumption and space utilization. Some of the recommendation to reduce the excessive use of these resources which hotels in Las Vegas can incorporate in their programs include: reusing of towels and sheets. This is because it makes no sense to change sheets and towels everyday for a person since they are still technically clean. The hotels can also try using compact fluorescent light bulbs which use far little amount of power than the normal light bulbs, this will save tremendously on power consumption. Other programs can also be to introduce bulk bathroom amenities which entail use of shared resources like soap and shampoo by all the guests. Then the hotels can also include recycling of waste materials to help also in the environmental programme. In a nutshell, some of the recommendations for the hotel industry includes educating and influencing internal and external stakeholders in the hotel industry to reduce energy consumption and keep track of how much has been gained by the programmes, recycle waste water as well as reduce its usage by introducing programmes like bottled water and so on. Then there they can also minimize waste by recycling some items that can be recycled and reusing others that can be reused. Furthermore, the hotels can implement sustainable procurement practices and also participate in local community environmental activities. References Herczog, M (2005). Frommer’s Las Vegas 2006. New York: John Wiley and Sons. University of Michigan (1970). Water & Wastes Engineering. Michigan: Technical Pub. Co. American Chemical Society (1972). Environmental Science & Technology. Michigan: American Chemical Society.

The Globalization of the NFL case report Study Example | Topics and Well Written Essays - 1000 words

The Globalization of the NFL report - Case Study Example The present research has identified that one of the aspects of the current environment that is undeniable is fact that globalization has fundamentally impacted way in which individuals integrate with a good, product, or service. Many professional sporting activities, within the United States, understood the impact of globalization can have with regards to improving overall profitability. For instance, Major League Baseball is now broadcast in a handful of foreign markets and over 20% of all current players are foreign-born. This of course not only helps to improve ratings and profitability within a multicultural United States, it also helps to engender a further degree of interest with regards to nondomestic sports within the nation of origin that these sporting figures hail from. Although Major League Baseball has been chosen as a case in point, the same can of course be said with regards to the National Hockey League, the National Basketball Association, and a litany of others. As such, these domestic sporting associations have come to the realization that in order to ensure a level of continued and further profitability, it is necessary to continue to integrate with new viewers and stakeholders within the sporting process. In much the same way, the same levels of benefit can be enjoyed by the NFL is merely a set of determinants and key strategies are effectively engaged and met. Accordingly, the following analysis will seek to explain and elaborate briefly upon what some of the strategies might be. Firstly, it is necessary to recruit internationally for the National Football League. Even a cursory review of the NFL shows a situation in which nearly all draft recruits come directly from United States colleges. Although this has proven to be an effective strategy, the fact of the matter is that it does not engage any further participation with regards to the outside world. As such, a strategy for growth and the implementation of international recruiting for th e NFL could drastically increase the level of stakeholder participation of different individuals from far-flung reaches of the world might have with the sport itself. A further beneficial aspect is with regards to international market presence. One does not need to look far to realize that the National Hockey League, Major League Baseball, and indeed the NBA have international marketing presence within a host of nations around the globe. This marketing presence is not only helpful with regards to selling merchandise, it is also helpful with regards to generating overall interest in viewing and becoming an active stakeholder in the sport itself. Moreover, the proliferation of a market presence around the globe would directly increase the level of interest the different athletic programs would have been offering the sport to their youth stakeholders. Going hand in glove with this international market outreach, it is necessary to understand that a significant amount of money will be re quired with regards to advertising and promoting the National Football League within these diverse regions. As such, the actual mechanics of the process will involve, like any new business venture, the appropriation of necessary funding to penetrate these markets and engage the respective stakeholders at hand. Such a process will naturally not generate increased revenues directly; rather, it will integrate with the respective stakeholders within these international environments in the hopes of generating interest and further revenues in the very near future (Alcacer & Furey 5). However, even though such a plan might be somewhat expensive to engage when one considers return on investment in the very near future, the long-term benefits of engaging with the rest of the world and seeking to globalize the National Football League have far-reaching impacts with regards to the survival and profitability of the entity itself. Where is the National Football League has generated a great deal of interest and a vocal fan base within the United States, none of this would’ve been possible had it not been for the fact that

Research into Teaching Language to Apes Always Attracts Curiosity and Essay

Research into Teaching Language to Apes Always Attracts Curiosity and Attention - Essay Example Still our apes did not talk, but the belief that they could understand and communicate ensured that other methods were employed to test and confirm that belief. So American Sign Language, coloured plastic shapes as symbols for words, and specially designed computer keyboards were all tools utilized to research, teach and bring about the acquisition of linguistic skills. And to some extent, they all worked. The study of Kanzi, a bonobos (called a pygmy chimpanzee), who was never actually trained to use anything, but merely observed his adoptive mother in the laboratory for two years, provides us with good insight as to one way in which a child's linguistic abilities develop. The mother received the training, with words, signs and keyboard, but was unable to respond. She was returned to the Yerkes Primate Center and Kanzi stayed around the laboratory. Within a week, he was using the keyboard, and later putting together two and three-word sentences. He had learned by observation, and his understanding of language, when tested alongside that of a little girl of similar age (two and one half years), was found to be similar to hers. The important factors identified here for both ape and child wou

Change has to be planned and directed from the top or otherwise the Essay

Change has to be planned and directed from the top or otherwise the organisation would be out of control. Discuss reasons for agreeing and disagreeing with this statement. Use examples - Essay Example ever, in order to understand the needs of the organization and implement the required changes within the company, it is necessary that the leaders of the organization are capable of anticipating, identifying, strategizing, planning and implementing them in an organized and timely manner. While it might be of a general view that only the top management is more capable of planning and directing changes within an organization, studies have also focused on the fact that any individual who is a member of the organization might initiate a needed change. Moreover, in the present context of changing working environment, the employees prefer to get involved in the decision making processes as well (Stadtlà ¤nder, 2006, p.17). The present study focuses on an understanding whether organizational change has to be planned and directed from the top or otherwise the organisation would be out of control. Management of change within an organization requires considerate planning, performance and effective discussion as well with all those people who would be affected owing to the changes. The changes need to be sensible, attainable and assessable. The individuals or the authorities implementing the changes need to understand and manage the changes in such a manner such that the members of the organization can easily handle and accept those changes for the betterment of the organizational objectives as a whole. In this context, there is logical thinking necessary for the correct decision making. Thus, while considering such changes, the opinions and acceptance of all the people who might be affected also need to be considered (Change Management, 2012). It can be realized that in order to consider these above mentioned understanding and implementation of changes, matured minds would be required to take the decisions, to involve all other members in choosing the right changing policies. The employees or organizational members other than the top management might not have the sufficient

Reconstitution against Renunciation Essay Example | Topics and Well Written Essays - 1250 words

Reconstitution against Renunciation - Essay Example â€Å"Male fashion of the 18th century was less varied than female fashion as it consisted of the same set of garments throughout breeches, waistcoat and just a corpse† (Bender, 2006). What follows are photographs with brief descriptions of eighteenth-century male fashion.It can be seen from the above photos that the waistcoat with a slit at the center back was opened at the bottom end. The front edge of the just a corps was curved slightly, with a narrow torso. Stockings were sometimes worn under the breeches, and the shoes were square-toed, with small buckles. The sleeve cuffs also reached up to the elbow. Curly wigs were worn, but compared with seventeenth-century wigs, these were shorter in length. Gentlemen were expected to always have the following accessories: the tricorn hat, walking sticks and, most importantly, the sword as a status symbol, sticking out from underneath the coat’s slit. As a further status symbol, the slit was necessary for riding a horse.Chang es in eighteenth-century male fashion noticeably become more pronounced, as evidenced by the above photographs. It can be seen that the waistcoat no longer sports the flaring bottom edge, paving the way for the eventual tailcoat, and can be buttoned only at the chest. There are lesser decorations, indicating the advent of the "new simplicity" that originated in England and had, by this time, swept all across Europe (Bender, 2006). Cuffs were smaller, and the wigs changed up to the point when they were altogether done away with.

The Lord Of The Ring Research Paper Example | Topics and Well Written Essays - 1750 words

The Lord Of The Ring - Research Paper Example Long before, there existed twenty rings: nine were for men, seven for dwarves, three for elves and another unique ring was made by the Dark lord Sauron in Mordor and would rule all the others. This last ring is the one that stirs conflict in the story and ensures continuity. The story is divided in three parts: the Fellowship of the Ring, the Two Towers and the Return of the King. This paper will discuss the conflicts faced by the protagonist, the ways he deals with them and whether he succeeds in his quest (Tolkien 49). Conflicts between the Protagonist and Other Characters and how he resolves them Frodo is the ring bearer and the protagonist in the trilogy. He is a young hobbit chosen by the wizard Gandalf to return the ring to Mordor. This happens when the eccentric hobbit Bilbo departs from his home in the Shire and gives his most treasured ring to Frodo. Due to the difficulty he had in giving away his ring, the Wizard Gandalf suspects that it is the powerful ring forged by Sauro n. The wizard warns Frodo that the ring must be destroyed since Sauron had already learnt of its whereabouts from the creature Gollum (Tolkien 53). This is the main conflict in the story that revolves around the protagonist. The conflict is to get the ring destroyed and prevent Sauron from getting it. Frodo accepts this quest and burden and promises to take it to the safety of Rivendell. In the first part, the protagonist is in conflict with the obstacles that come between him and his destination. He sets off for the journey with three other companions, Merry, Pippin and Sam, his fellow hobbits. The black riders are an obstacle that conflicts with Frodo on the road. They are attacked near the ancient Watchtower of the Weathertop. The ring wants to reveal itself since it senses the close proximity of its servants. Frodo, on the other hand, wants to hide the ring. Part of the desire to slip on the ring comes from its power. Frodo copes with this mind conflict when the black rider sudd enly sits up and rides away. In another episode, Frodo is not tempted to put on the ring. Instead, he invokes Elbereth and Luthien; the leader stabbed him with an evil enchantment and tried to force him to surrender. Heavy floods wash the black riders away while Arwarm rushes to Rivendell on a horse back with badly injured Frodo (O'Day 123). In Rivendell, it is decided that the ring must be destroyed at mount Doom, its place of origin which is also Sauron’s home country. Frodo for the second time accepts to deliver the ring to its destruction. The fellowship of the ring is formed to accompany him in the journey. Many obstacles triggers conflict between them and Frodo as there were many others who wanted the ring for themselves. First was one of the wisest wizards, Saruman the white, who wants to keep the ring to himself. This episode is followed by an unnatural snow that almost burries them, but they retreated. These obstacles act as a physical conflict between Frodo and his quest. But he does not give up the ring to the wrong people. Frodo carries a sword to defend himself, but he rarely uses it. His heroism is brought out by his endurance to the weight of the ring (Tolkien 169). They decide to brave themselves through the mines of Moria which also has many darker obstacles. Gollum begins to go after them, and they are later attacked by a terrible demon known as Balrog. Gandalf holds it

Strategic human resource management Essay Example | Topics and Well Written Essays - 1250 words - 1

Strategic human resource management - Essay Example The organisation boasts over an employee population of 1,000 head tally. Its top management and specifically the human resource management department ensure that the employees deliver their obligations in accordance to the set goals and objectives. The following questionnaire is central to the company’s strategic human resource management (SHRM) practices in ensuring cohesion and integration of Emaar’s labour force and its long-range plans (Armstrong, 2000). Emaar’s SHRM guarantees its employees a health workplace through teambuilding and encouragement of teamwork, a factor that serves to ease the threat of conflicts and other differences, which may harm the employees’ worthwhile coexistence in the organization. Further, the SHRM provides necessary training and provision of information on any changes in the industry to acquaint the employees and stakeholders with up to date skills and knowledge (Perkins, Shortland & Perkins, 2006). The Emaar’s human resource management team executes relevant and appropriate plans concerning the chain of management, and decision-making with acknowledgement of the open door policy to ensure that all groups in the organisation undertake the obligations in accordance to the long-term goals (Dhar, 2008). The human resource management also offers rewards and incentives, which serve to motivate the employees who in turn perform their duties competently thus enabling the organisation to achieve its goals at the long run. Emaar’s human resource management group ensures that the employees have competence abilities and skills. This enables the organization to achieve a competitive advantage that its competitors cannot initiate (Armstrong, 2000). Through the process of vetting and evaluation, SHRM is capable of enrolling the competent staff to deliver quality service hence growing competitively in the UAE construction and building market. Summative surveys also serve as beneficial staffing style since they

Humanities class Essay Example | Topics and Well Written Essays - 750 words

Humanities class - Essay Example To illustrate this point, it will be best to cite an example in an epoch in history where St. Augustine’s teachings and philosophy were pervasive – the Dark Age. During that time, St. Augustine’s teachings that we are all sinners and deserving to be damned virtually preoccupied all of Europe’s consciousness that even the air they breathe is filled with sin. For St. Augustine, they were all sinners because Christ, despite of his sacrifice, did not after all save nor absolved us from our sins so we have to repent. So virtually all dimension of life in Europe during that time were filled with remission of sins such that a slight digression from this theological thought would suffice an individual to be charged as heretic and be burned at the stake. That same theological thought also proved to be an ideal ground to launch a crusade of violence and murder in the name of God. Pope Urban II exhortation and call for arms against the Muslims at Clermont, France in November 27, 1095 would not have gained ground if people did not believe that they were sinners and deserved to be damned (Tyrman 226-228). The pope knowing that this is the mindset of the people during those times, exploited their naivety by offering those who will undertake the crusade a full remission of their their sins and will be regarded as martyrs and could expect eternal salvation as the crusade is considered as a response of vow made to God (Riley-Smith 9). Naà ¯ve and gullible that this may sound to the modern mind, but the reward of not being damned by their sins is the religious impetus that provided momentum to the crusade, an idea borrowed from St. Augustine. Still not contented, the violence that were undertaken in Christ’s name who Himself abhorred violence but instead preached and practiced love and charity was also given a theological justification or excuse by the teachings of St.